How much do influencers make? There is no official source for influencers' total household income in America. However, the Influencer Aspirations 2024 report by the influencer marketing agency IZEA found that 59% of influencers have a full time job. Overall, 38% of influencers surveyed had a total household income of over $100,000. Neil Patel’s survey of 5,000 influencers found they had an average monthly income of $323. According to the Wall Street Journal, 48% of self-described "influencers" made $15,000 or less a year. Only 13% of individual influencers made more than $100,000 annually before tax.
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